To begin, we asked Manuel del Sol CEO of NOVOMATIC Gaming Colombia about the products that the company presented in the latest edition of GAT Showcase Bogotá and about the feedback from attendees and he explained to us that “In the past year, NOVOMATIC Gaming Colombia reached a milestone by installing 100 Jackpots Linked Progressives in its markets. This success allowed us to expand our offering in this category, with GAT Bogotá serving as the launch platform for the GOLDEN LINK™ saga. In this context, Superia Golden LINK Volume 1 with the BLACK EDITION II 3.27 cabinet and the NOVO LINE™ GOLDEN LINK™ Edition 1 with the MASTER SL™ 3.32 cabinet captured the attention of operators, positioning themselves as the next big option that will undoubtedly captivate players in gaming venues.Additionally, attendees had the opportunity to experience the latest additions to the CASH CONNECTION™ and IMPERA LINK™ sagas. The NOVO LINE™ CASH CONNECTION™ Edition 4 with the PANTHERA™ 2.27 cabinet was well received thanks to its advanced graphics and innovative gameplay mechanics. Meanwhile, the IMPERA LINK™ Series 2 with the BLACK EDITION II 3.27 cabinet stood out for its combination of innovative technology and sleek, sophisticated design”.

And Added "In the multi-game area, the NOVO LINE™ Interactive Edition X4 mix, accompanied by the FUNMASTER 2.27 cabinet, offered a versatile experience that caters to all players' preferences."

Then we sought to investigate the evolution of the company in the Colombian and Central American market and he highlighted that "In Colombia and Central America, there is significant interest in our Jackpots Linked Progressives and solutions. Our team is working hard to create a solution offering that increasingly resonates with the diverse player profiles in the region. In this regard, we are conducting an in-depth market study to understand player preferences better and enable a more organic promotion of our products. This approach has been very well received by operators, who have shown great interest in developing joint strategies to promote the success of our products in their gaming venues."

 Have any strategic collaborations emerged from the connections made at this event?

Various emerging technologies have the potential to transform the land-based gaming industry into more immersive and personalized experiences. These innovations, ranging from environmental design to artificial intelligence systems and virtual or augmented reality, pave the way for optimizing player interaction.

As one of the leading suppliers in the industry in Colombia and Central America, we are open to and consider it essential to explore and delve into these trends to develop an increasingly specialized offering focused on entertainment and creating experiences that resonate with new generations of players and operators' expectations.

 What kind of feedback did you receive from your customers during the event?

Our clients value the commercial approach we have implemented in recent months. During this time, we have strengthened our digital channel, providing operators with detailed technical materials for the maintenance and support of our products. Additionally, we have optimized communication in gaming halls by integrating trade marketing and digital marketing campaigns, which include specific activations that enhance the visibility and appeal of our solutions.

Another crucial aspect has been sharing strategic market data for each jurisdiction, allowing operators to make informed decisions and improve the customer experience in their gaming halls. This comprehensive approach, combining technical support, efficient communication, and market analysis, is highly appreciated by operators and represents the path we have chosen to follow.

 How does NOVOMATIC Gaming Colombia address regulatory and certification challenges in different markets, and what approach did you share with attendees during the event?

At NOVOMATIC Gaming Colombia, we understand the importance of solid certification processes, which allow us to operate efficiently in any jurisdiction. For operators, it is crucial to have technology partners who can adapt professionally and flexibly to various technical and regulatory requirements. We consistently communicate this commitment at every event and trade show, ensuring our clients know we offer products and strategic partnerships that guarantee regulatory compliance and operational success in any market.

 At last we wanted to know, What are your expectations of expansion or partnerships in Colombia and the region after the event?

The event has allowed us to sense a great deal of interest in our proposals, and we are confident that the relationships and connections made will help us solidify agreements that strengthen our presence in Colombia and Central America. We will continue focusing our efforts on offering innovative and customized solutions that meet the specific needs of each gaming hall. The expansion opportunities are clear, and we are committed to driving growth in the region through collaboration with our clients and a differentiated value offering.